With Benetti's 2014 further growth in the America's, one of the Tuscan yard's strategic markets, success is confirmed with the opening of the new Benetti sales and post-sales office on 17th Street in Fort Lauderdale, capital of American and world yachting.
Having secured their commercial presence in the USA, with more than 50% of the brand's business, Benetti secures their physical presence in Fort Lauderdale, a perfect location close to the Central and South American markets. Benetti's new American headquarters was designed as an office and showroom, open to brokers, traders and owners. It is not only a starting point but a meeting point, dedicated to hospitality.
The design of the first American office for Benetti is inspired by the Benetti Viareggio showroom: dark tinted rosewood and ivory colored leather and bronze detailing, with floors of Crema Marfil marble with teak inserts, while the exclusive Yachtique showcases are of crystal.
The designer furnishings have all been offered only by Italian suppliers and its design is highest standard level. They are names that represent excellence of the world - Edra, Lupi, Poltrona Frau, Schiffini, Cantalupi, Stefano Ricci, Armani, Yachtline, Menchini Marmi and Gruppo Mastrotto – which make the space confortable, elegant and definitely unique. Inside the offices limited edition design furniture by the interior designer Maria Rosa Remedi up the reception and meeting room.
"Choosing only Italian suppliers was a decision taken together with the company managementwith the intent of promoting what we know how to do best, but above all to say that we are Italian and happy about it, and that our history and culture make us very special", stated Maria Rosa Remeti.
The new offices are not only dedicated to sales but also to an efficient after-sales, all coordinated by Piergiorgio Belardini, service manager for Benetti Americas.
Fabrizio Scerch, Benetti Americas Country Manager: "After a year of work, day after day, I must admit that the American opportunities for Benetti are much greater than what we imagined beforehand. And with the opening of offices in Fort Lauderdale we'll close the distance between the Americas and Italy.
When a client enters the new space he can feel the same Benetti style found in the Italian showrooms, find the same technology and furnishings made by our trusted suppliers, along with detailing and samples of their own yacht's personalization to keep."
Tommaso Bilotta, Brand Manager Benetti Americas: "We have had significant commercial success here, and the new offices confirm our local presence. We have welcomed our clients to the great Benetti family and now we want to keep them in our house, as comfortably as
possible."
Once again, Benetti shows Italian excellence to the world, characterized by family feeling and Italian style, the latter an unequaled strength and unifying force. Visitors to the new offices will be surrounded by elegance and style, wrapped in a true hug of Italian beauty.
