Icarus Sailing Media, a world leading media and marketing company specializing in the sailing and water sports, is pleased to announce that an agreement has been signed with the World Yacht Racing Forum to be the exclusive Official Media Partner for this year's event taking place in Barcelona, Spain, 10-11 December 2014.
The World Yacht Racing Forum has established itself as the premier industry event and provides a unique business to business platform to share ideas and network with key players in the sport. Since launching in 2008, the Forum has generated global significance and the development of sailing and yachting industry is its principal goal.
Covering a portfolio of events which encompasses offshore to kite surfing, super yachts to solar powered boats, windsurfing to foiling and Olympic sailing to match racing, the work of Icarus Sailing Media embraces the entire spectrum of the sport.
The expertise of Icarus Sailing Media will also come to the forefront at the World Yacht Racing Forum when a member of the team joins the panel discussing and exploring issues around "The Importance of Media Exposure to Yacht Racing".
A perfect topic for Icarus Sailing Media, whose business is built on delivering a personalized end-to-end management service and meticulous approach to ensure understanding of a client's objectives and deliver coverage which exceeds expectations. Icarus' work will also be showcased in a case study video highlighting the importance of media exposure to events.
The partnership will see Icarus Sailing Media film and launch a series of interviews with key players in the sport and short feature sessions from this year's Forum, including panel discussions, networking and other side events.
The footage will be available online, through third party broadcasters and via the Icarus Sailing TV Show "Inside Sailing". Building on this increased exposure for WYRF, Icarus Sailing Media will also produce a promotional video to capture the essence of WYRF for future promotion.
"We're excited to forge this global partnership with the World Yacht Racing Forum," commented Panos Marinopoulos, Head of Marketing for Icarus Sailing Media. "As Icarus Sailing Media continues to grow, we are always looking to work with new clients across the sport of sailing and water sports.
The Forum is a perfect platform to build on our existing relationships and establish new ones and we also look forward to leveraging the promotion of the Forum. It's fantastic see that as renowned a name in the industry, the World Yacht Racing Forum, recognizes the work and presence Icarus Sailing Media has within the sport."
