Sand People is delighted to introduce a completely revamped website and 2015 logo

Sand People is delighted to introduce a completely revamped website and new logo designed by Carbon Free Press

The sea, blue skies, the warm sandy colors of the Mediterranean and our top priority of can-do functional flexibility – all these are the heart of our team and the philosophy behind the new site.

Our website targets were:

- to maximize the media user's market awareness
- to maximize the quantity and quality of login-free available content
- to keep any single action as simple as possible
- to let editors download content in the most user-friendly way possible
- to inform editors and clients (both current and potential) of the latest press announcements directly from the home page
- to allow the latest eight news releases to be individually read and downloaded
- to have Dropbox on the landing page in every press room, maximizing an editors' ability to download press kit contents

The Sand People 2015 logo was redesigned from scratch, adding a sense of freshness – the same freshness of the Aegean Meltemi blowing on a summer day.

WEBSITE ARTWORK GROUP
GERASIMOS GEROLIMATOS & Team
Creative director at Carbon Free Press and chief editor of Skipper ΟNDECK magazine

NIKOS ALAFODIMOS & TEAM, Group art director at Carbon Free Press

GIANLUCA POERIO & TEAM, CEO and owner of Sand People Communication

Quotes

Gianluca Poerio, founder and CEO of Sand People: "We plan everything around service to our editors. We are positively obsessed with editors, everything and anything we do is for them – no job is too small – our time is for them, with no compromises - except on very windy days, when we have to go windsurfing!...me in particular!".

[ We want to thank Gerasimos Gerolimatos, creative director at Carbon Free Press, and Nikos Alafodimos, Group art director at Carbon Free Press, for their patient and incredible support during the work on our website.]

Nikos Alafodimos, Group Art Director at Carbon Free Press

"The study and design of the new Sand People website has been a great challenge for us, and at the same time a great pleasure. Taking into consideration the daily number of site visits from all over the globe, together with editors as the clients' target, we created an aesthetically pleasing environment to host the valuable material of important clients active in the yachting industry. Carbon Free Press combined in just a few rich web pages editorial content with the latest updates from the editorial yachting industry, framed by the clients' aesthetic expectations and a state-of-the-art user-friendly platform of sharable contents, made to order for professional journalists visiting the site".

GERASIMOS GEROLIMATOS
Creative director at Carbon Free Press & Editorial manager of Skipper ONDECK magazine

"Sand People Communication is one of the leading PR companies in the global yachting industry. They boast influential clientele, eminent partners and an impressive number of journalists, managers and MM executives. This makes the Sand People website a vital hub, emanating simplicity and ease of use, without disturbing that precious balance between administrator and user. Thanks to our long professional expertise in yachting journalism, the know-how involved in the project was two-fold, both as content creators and as addressee. Our cooperation with Sand People has been ideal in all respects, even if the agency is 1,600 kilometers away!"